IndiGo is India’s largest and most preferred passenger airline and amongst the fastest growing airlines in the world.We have a simple philosophy: offer fares that are affordable, flights that are on time, and provide a courteous and hassle-free travel experience across our unparalleled network. We show that low cost does not mean low quality. With our fleet of over 320 aircraft, we operate well over 2000+ daily flights, connecting over 118 destinations (of which 32 international), welcoming 100 million customers on board last year. We have an industry leading on-time performance and one of the highest customer NPS in the Indian spanet. At IndiGo, we will continue to extend our scope, by spreading our wings internationally, developing from a domestic carrier to a global aviation giant.

Job Summary:

IndiGo is seeking a seasoned Analytics Implementation Expert to join the Web Analytics team within the Digital department. This role is critical in driving business outcomes through robust analytics implementations and integrations across Adobe Experience Cloud solutions. The candidate will be responsible for both technical execution and reporting, ensuring data accuracy, actionable insights, and seamless collaboration across teams.

Key Responsibilities:

• Lead implementation and integration efforts with Adobe Analytics, Adobe Launch/DTM, and AEP Data Collection Tags.
• Implement Adobe Experience Platform (AEP) solutions including Web SDK, Mobile SDK, and Adobe Campaign integrations.
• Manage large-scale Adobe Analytics implementations, build dashboards, and perform in-depth analysis.
• Collaborate with architects, product owners, developers, and designers to deliver analytics solutions.
• Troubleshoot tagging issues using tools like Omnibug, Tag Assistant, and Experience Cloud Debugger.
• Write and modify JavaScript code for analytics tagging, coordinate with developers for deployment.
• Develop and enforce tagging standards and frameworks.
• Analyze data using Adobe Analytics, Google Analytics, and other platforms to support key stakeholder and Line of Businesses.
• Create clear and actionable business and technical documentation.
• Coordinate with Adobe Technical Support to resolve platform issues.
• Maintain and update documentation for analytics solutions and tech specs.
• Design and maintain Adobe Analytics Workspace projects to provide interactive dashboards and visualizations tailored for different business units.
• Leverage Adobe Analytics segmentation and calculated metrics to create advanced reports that uncover user behavior patterns and conversion trends.
• Generate and maintain dashboards in Adobe Analytics and Google Analytics to provide real-time visibility into key performance metrics for stakeholders.
• Deliver periodic and ad-hoc reports tailored to business needs, enabling data-driven decision-making across Digital, Product, and Marketing teams

Reporting & Governance Responsibilities:

• Own the end-to-end reporting lifecycle for web and mobile analytics implementations.
• Ensure data integrity and consistency across dashboards and reports.
• Develop and maintain KPI frameworks aligned with business goals.
• Present insights and performance metrics to Digital leadership and cross-functional stakeholders.
• Support audit and compliance requirements related to analytics data.
• Collaborate with governance teams to ensure tagging and reporting standards are met.

Required Skills / Must-Have:

• Proven experience with Tag Management Systems (Adobe Launch, AEP, Google Tag Manager).
• Strong proficiency in Adobe Analytics and Google Analytics.
• Web development skills: JavaScript, HTML, jQuery.
• Experience in debugging and testing analytics implementations (Sanity, Regression Testing).
• Familiarity with data visualization tools such as Tableau and Power BI.
• Strong communication and collaboration skills across engineering, spaneting, and design teams.
• Experience with Adobe Mobile SDK is a plus.
• 10+ years of relevant work experience.

Education & Qualifications:

• Bachelor’s degree in Computer Science, Information Systems, Business Engineering, or a related technical field.

Certifications / Licenses:

• Preferred: Adobe Experience Cloud certifications
• Optional: Google Analytics certification

At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connection with all our customers. Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their, but not limited to, gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, persons with disabilities, nationality, age, marital and maternity status.

IndiGo does not charge fees for Job Interviews, Registration, Verification or Offer Letters. All Official communication will be from verified IndiGo IDs (e.g., xxxgoindigo.in). Please report any fake job offer to eco.goindigo.in

At IndiGo we are committed to fostering an inclusive and equitable workplace. All employment decisions are made solely on the basis of merit and qualifications, without regard to a candidate’s gender, race, color, religion, caste, creed, ethnicity, language, sexual orientation, marital status, maternity status, disability, or social and economic background’